HP: The Computer is Personal Again Harvard Case Solution & Analysis

In September 2008, Todd Bradley, executive vice president, Personal Systems Group of Hewlett-Packard at (PSG) collected his thoughts ahead of a meeting with his top executives and managers on the design and marketing. On the agenda was a discussion of the strategic next steps for the group. Hewlett-Packard (HP), a technology company that offers a wide range of products and services, including computers, handheld devices, servers, and digital entertainment, employing 172,000 people and posted $ 104 billion in sales in 2007. PSG, one of three main divisions HP, offers notebook and desktop personal computers, handheld mobile computing devices, monitors, computers, and related support services. PSG Bradley played an important role in the financial success of the company HP over the previous three years.
To enhance their effectiveness, color cases should be printed in color. "Hide
by Rajiv Lal, Katharine Ross Source: Harvard Business School 29 pages. Publication Date: February 23, 2009. Prod. #: 509010-PDF-ENG

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