How to Turn Customer Insight into Growth Harvard Case Solution & Analysis

How to Turn Customer Insight into Growth Case Solution

Consumer-facing business in established economies have actually experienced little to no growth because the international economic crisis of 2008. As a result, the most intelligent of the lot are now progressively looking outside, aiming to stimulate growth by relying on brand-new sources of customer insight-including 'implicit' information for instance, biometrics, 'ordered' batches of Big Data like online behaviour and 'disorganized' information for instance social networks and call centre discussions. They supply guidance for re-wiring the customer insight function in a company.

This is just an excerpt. This case is about  STRATEGY & EXECUTION

PUBLICATION DATE: April 01, 2017

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