No industry or company is immune from the crisis. Each company's reputation is potentially vulnerable to accidents, strikes, cyber attacks or data theft. How good reputation of the company and keep the balance of the crisis will depend on how well the company communicates with stakeholders and with traditional and online media. Old-style approach to crisis management has been reactive: Companies hoping that nothing would go wrong, and if so, the application will have the competence and know-how to handle the situation. Experience shows, however, that good governance crisis requires forecasting and planning. In this article we will discuss the major issues companies must address in order to protect their reputation. "Hide
by Alfonso Gonzalez Herrero Source: IESE-Insight Magazine 8 pages. Publication Date: December 15, 2012. Prod. #: IIR085-PDF-ENG
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