Marketing becomes a true part conversation. After a neat, controlled with a variety of marketing communications, corporate speakers identified inferior messy tangle of market linkages, consisting of several authors, including customers, competitors, observers, and interested groups. Of this, we find consumer content (CGC), which is mainly contradicts previous studies that suggest CGC inspired by the personal attachment brand and / or the desire to see the author of CGC discrete distribution, or even motivated by monetary reward. Blame joint production CGC virtually untraceable, unknown, and monetary damages. The true reward process and the result is independent of technical skill, and semiotic manipulation, manipulation of the narrative, and the complex nature of the brand. Consumers, particularly those who are members of an active consumer groups, are skillful, experienced, and prolific in creating CGC, with a high response among very busy consumers. We advocate the development of CGC joint efforts to long-term marketing goals, and offer a brief tutorial. "Hide
by Albert M. Muniz Jr., Hope Jensen Schau Source: Business Horizons 9 pages. Publication Date: May 15, 2011. Prod. #: BH430-PDF-ENG
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