Innovation mandate of day, and they are managers are increasingly looking outside their organization for new ways to grow. At the same time, the reduction of the federal budget for research universities forced to find alternative sources of funding for their research. Consequently, universities feel the urge to come down from the ivory tower to do business with corporations in order to keep their labs open. Convergence of these circumstances lead to unprecedented opportunities for successful partnerships between universities and corporations, universities, and make it easier every day. In recent years there has been a sharp increase in the number of university-sponsored industrial and corporate communications programs designed to increase university funding from private sources. But, given their different needs, universities and corporations approach collaboration from different points of view. How can one reconcile the different needs of the leaders of the two types of institutions? "Hide
by Randall Wright Source: MIT Sloan Management Review 8 pages. Publication Date: April 1, 2008. Prod. #: SMR282-PDF-ENG
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