Entrepreneurs who are able to obtain financing for investment are those who know that building trust is important. The authors identify at least four types of strategy that businesses use to create the right impression. Skillfully using several more symbolic action, entrepreneurs with little previous track record could win the confidence of resource providers. In the race for scarce resources, more managers would do well to check their own actions against this winning repertoire. "Hide
by Christoph Zott, Quy Nguyen Huy Source: IESE-Insight Magazine 8 pages. Publication Date: December 15, 2009. Prod. #: IIR017-PDF-ENG
Related Case Solutions & Analyses:
Savage Beast (A1)
ATH MicroTechnologies Inc. (E)
Palm (C): 2005
Replacing Hong Kongs ID Card (B): Debating the Options
Naming the Edsel (Condensed)
Three Active Acquirers
Eskom and The South African Electrification Program E
Apple Computer–John Sculley Chairman & CEO–Presentation to ISMP Participants July 6 1992 Video
Dominion Motors & Controls Ltd.
Paperless Healthcare: Progress and Challenges of an IT-Enabled Healthcare System
