Capturing the value of innovation requires innovators to figure out how to blunt attacks on profits flow to imitators, customers, suppliers and other suppliers of complementary products and services. In making strategic decisions on technology commercialization, managers often assume that intellectual property protection and architecture industries are out of their control. This need not be so. Shows how managers can shape how appropriability regime and architecture industry in a way that can benefit the innovator in blunting the actions of those who may try to connect to the flow profit from innovation. Even small businesses can play an important role. Tools include placing information in the public domain, which promotes standards and promoting modularity. "Hide
by Gary P. Pisano, David J. Teece Source: California Management Review 20 pages. Publication Date: November 1, 2007. Prod. #: CMR390-PDF-ENG
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