Capturing value from innovation demands innovators to figure out the best way to blunt inroads into the profit flow by imitators, customers, suppliers, and other providers of services and complementary products. In making strategic decisions around technology commercialization, supervisors frequently presume the intellectual property environment and the design of the business are beyond their control.
This need not be so. Even small-scale companies can play significant roles. Tools comprise putting information into the public domain, helping to shape standards, and promoting modularity.
PUBLICATION DATE: November 01, 2007 PRODUCT #: CMR390-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS