How to Better Value Branded Businesses Harvard Case Solution & Analysis

For financial investment specialists, lenders, and business owners, valuing branded businesses as properly as possible is of important value.

This case presents a brand-new technique to valuing branded businesses, one that includes public understanding of brand name qualities. This case evaluates standard techniques of evaluation and strolls students through the brand-new method, utilizing Hewlett-Packard as an example.

PUBLICATION DATE: March 21, 2010 PRODUCT #: CU139-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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