In recent years, the need to develop a new generation of leaders - people who can put the strategy into results and core values in day-to-day behavior - has become a priority for many CEOs and their top teams. However, most managers recognize that they fail in the effort. For more than ten years, Douglas A. Ready, founder of the Massachusetts-based International Consortium for Executive Development Research and led several large-scale studies to identify the most pressing problems in the development of leadership in more than 40 international companies. He found that the story of the company's top managers is a powerful tool to develop new leaders. In a corporate setting, the story is hard work that requires careful planning and preparation, it is not associated with "fly it" or tell war stories of past successes. Defines and explains the five ingredients of effective history and a case study. Describes how the top teams can implement a program narrative guide. "Hide
by Douglas A. Ready Source: MIT Sloan Management Review 9 pages. Publication Date: July 1, 2002. Prod. #: SMR087-PDF-ENG
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