Many people in the world of information technology believe that "big data" will give us new opportunities and value. But the company had to deal with the exponentially increasing volumes of data, and much of it in the form that can not be managed by traditional analysts. "Big Data" includes information such as the call center voice data, social media content and video entertainment, as well as a route from the Internet. Authors argue that organizations are learning to take advantage of large data are beginning to understand their business environment at a more detailed level, the creation of new products and services, and respond faster to changes, as it happens. These companies stand apart from those of the traditional data analysis environments in three key areas. First, instead looking at the data to evaluate what has happened in the past, these organizations consider the data in terms of flows and processes, and to make decisions and act quickly. addition, organizations are already engaged with more information leading to the recruitment and training of scientists and data product and development process, in contrast to data analysts. Finally, leading organizations are moving from IT analyst in their core business and operational functions. Large Data develops a new ecosystem of information is also developing a network that continuously exchange information, optimization solutions, communicating results and generation of new ideas for the business. "Hide
by Thomas H. Davenport, Paul Barth, Randy Bean Source: MIT Sloan Management Review 4 pages. Publication Date: October 1, 2012. Prod. #: SMR428-PDF-ENG