Case law as the U.S. consumer goods companies have opened three tiers Noncustomers "shows how to create new demand, looking at noncustomers, not just compete for a share of existing customers' industries. Thing tells students to consider how the new demand has been created in the cell phone industry, computer and air, waking three tiers noncustomers. «Hide
by W. Chan Kim, Renee Mauborgne, Olivier Henry Source: Insead 3 pages. Publication Date: July 1, 2009. Prod. #: BOS016-PDF-ENG
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