Manager of Space Life Sciences Directorate at NASA, Jeff Davis, has been working for several years to create awareness amongst scientists and researchers in his organizations of the benefits of open innovation as a successful and efficient strategy to collaborate on challenging research problems related to well-being and space travel. Despite several initiatives, SLSD members have now been skeptical about integrating the approach into their day to day research and work, and have resisted his strategy team's and Davis's attempts. The (A) case summarizes these efforts as well as the organization members' reactions. The (B) case details what Davis and the SLSD strategy team learned, and how they adapted their efforts to successfully incorporate open innovation as one of many tools used in collaborative research at NASA.
PUBLICATION DATE: May 05, 2014 PRODUCT #: 414044-PDF-ENG
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT