The case puts light on the career of Horst Dassler, the son of the founder of the German-based sports shoe maker Adidas. The sources of the business were in the interwar years, and it rose to public prominence after it provided spikes for the famed African American sprinter in the 1936 Berlin Olympics. From the 1950s Horst cultivated relationships with organizations that are national and athletes develop sports and to enlarge his sports attire company sponsorship, competing against rivals such as Puma and Nike.
During the 1970s he played a key role in commercializing the international football federation FIFA, including developing a television market for football, and he subsequently became a key force behind organizing sponsorships and broadcasting rights for the Olympics. The case provides the opportunity to talk about the positives and negatives of the globalization and commercialization of sport, and try to find drivers of success of the major consumer brand.
PUBLICATION DATE: July 01, 2015 PRODUCT 2015 PRODUCT #: 316007-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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