For the Patient Protection and Affordable Care Act (PPACA), which President Obama signed in 2010, states will be required to create a nationwide health insurance markets - health benefits exchanges (HBES) - in which individuals and small businesses can choose from the set of simple By comparison, the highly regulated health plans. This case, as Horizon Blue Cross Blue Shield of New Jersey will have to decide whether and how to compete in HBES New Jersey.
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by Felix Oberholzer-Gee, Raffaella Sadun, Richard G. Hamermesh Source: Harvard Business School 25 pages. Publication Date: March 15, 2011. Prod. #: 711403-PDF-ENG
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