Hope Blooms: Marketing a Social Enterprise after Dragons' Den Case Solution
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: October 07, 2016
Hope Blooms was a social enterprise based out of Halifax, Nova Scotia, that developed its own garden fruit and vegetables and made and offered a line of herb dressings. In addition, it had actually protected positioning in a nationwide grocery seller and was continuing to satisfy its social objective of empowering marginalized youth by offering education on entrepreneurship, sustainability, and food problems. As the executive director of Hope Blooms organized for the last board of directors' conference in 2015, she questioned how to resolve 2 of the company's essential issues: How could the retail operations supply steady work for its teens members? How could Hope Blooms increase its revenues to continue to broaden its endeavors?
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