The A case begins in 1994, when 3M chooses to release a suit versus business (consisting of Hopax) selling repositionable notes that contend with 3M's extremely effective Post-It notes in the United States. The B case discusses that, unlike the other gamers, Hopax chooses to battle in court.
Staples, Hopax's biggest consumer in the United States, chooses to cancel its agreement. Exactly what should Hopax do now?
PUBLICATION DATE: March 22, 2010 PRODUCT #: 910M04-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
Related Case Solutions & Analyses:
Privatization of Telecommunications in Peru
New Meaning of Corporate Social Responsibility
Japanese Leadership: The Case of Testsundo Iwakuni
Shaping Spaarbeleg: Real and Unreal
TransCanada’s Energy East Pipeline: Managing Aboriginal Relations in the Energy Sector
CompuSoluciones: Competing against Disintermediation
Medtronic: Making the Big Leap Forward (A)
Making Virtual Reality Real
When Cultures Collide: 2015 HIV Outbreak in Southern Indiana, Epilogue
iGATE Corporation: Toxic Talent and Organizational Resilience
