HootSuite: Monetizing the Social Media Dashboard Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

i. Weaknesses

HOOTSUITE’s user interface focuses primarily on streams that is best suited for accounts that are actively managed. The operating system of HOOTSUITE is found to be unstable and the linkage that HOOTSUITE provides refers to the bites in the post. There are still languages in which the service needs to be offered.

ii. Opportunities

The proliferation that HOOTSUITE expects its users to dedicate means that individuals need more time tomanage multiple accounts on the single social media dashboard in the present time. The attention span of the consumer is limited and hence it seems impossible to give away too much attention to multiple accounts.

iii. Threats

Co TWEET is charging an annual fee for both users and pro-users. In addition to this, Co TWEET offers on the duty notifications to its users that help the users in not signing up again and again. The external subject matters also engage quickly in conversation at Co TWEET versus HOOTSUITE; which makes Co TWEET a better social media dashboard in the highly escalating world.

1. Financial Perspective

The company succeeds to achieve high sales over the last year and our analysis in Exhibit 5 shows that the company reported an increase in sales by 25% in 2010 whereas; the industry’s average shows only 18%. On the other hand, the company failed to control its cost over the last year so it tends the company to report a decrease in profit by (20%) that is substantially lower than the industry’s average of 12%. Further, the net profit margin of the company has also reduced from 50% in 2009 to only 32% in 2010, so the company shall consider to take some early steps that will enhance the value of their shareholders

The current ratio of the company does not show such incredible movements and it results only 1.3 times; whereas the industry’s average amounts 1.33 times. Further, the return on investment of the company represents only 3.5%; which is worse than the industry’s average of 9.84%, so the company shall consider to take some initiative steps in order to enhance its returns.

2. CRITICAL SUCCESS FACTORS

It should focus less on proliferation and should help user’s to manage accounts more effectively if they are aiming to manage multiple accounts. In addition to this, it should also give software solutions in other languages and set its pricing structure such that the competitors can’t compete with the new pricing structure and does not hurt HOOTSUITE’s existing customer base.

3. DIFFERENTIATION FROM OTHER INDUSTRY INCUMBENTS

HOOTSUITE sourced interpretation and group building activities in international markets. It uses the social networking model to push our online networking instrument through discussions on the online forums whether it is a one-way or two-way communication. In addition to this, HOOTSUITE also publishes well-thought-out administration articles with careful investigations and white paper in various dialects. They have minimal dependence on promotions and do not do exchange shows or pay-to-talk occasions.

In addition to this, HOOTSUITE is building eco-arrangement of engineers along with sustainability so as to incorporate apparatuses in HOOTSUITE's list of items. Moreover, Bootstrapping in computerized administrations office before turning-off into discrete element is being conducted.by the company It is seen that the company generates frequent arrivals of new features to rapidly react to market changes in front of contenders versus the competitors.

4. RECOMMENDATIONS

HOOTSUITE needs to develop solutions for shortening URL or it can help its users in increasing the characters allowed per social media dashboard. The system needs to be stabilized such that it provides maximum utility to the users by making it user friendly as much as it is possible. HOOTSUITE should also take help of its partners to promote it and broadcast its reputation without cost on the network when the new price structure will be introduced to the pro-users and the enterprise users with a free trial......................................

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