Disney began internationalizing its operations with the opening of the theme park Tokyo Disneyland in 1983, which is considered one of the most successful amusement parks in the world. Disney attempted to repeat the success in France, which is the largest consumer of Disney outside the United States. In 1992, they opened Disneyland Resort Paris, which is largely considered a much less successful than the park in Japan. This case forces Disney to open its third park outside the United States, Hong Kong Disneyland. It begins with a discussion of the experience of Tokyo and Paris, Disneyland, and then discusses the opening of Hong Kong Disneyland, including the structure of the transaction, and as operations, human resources and marketing have been adapted to the Chinese cultural environment. The case also discusses the tourism industry in Hong Kong and the specific problems encountered during the first year. The stage for the students to discuss Disney's strategic assets have good semantic agreement with the Chinese culture. "Hide
by Michael N. Young, Donald Liu Source: Richard Ivey School of Business Foundation 16 pages. Publication Date: 04 Oct 2007. Prod. #: 907M13-PDF-ENG
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