Describes a situation in which the manager is responsible for a major development project for Honda to make a decision on the technical characteristics of the product. The decision has profound implications for the product concept and strategy, as well as to the technical feasibility and project tasks. Students need to evaluate various options and assess their impact on the success of the final product. Emphasizes the importance of choosing the option that corresponds to the overall concept and design of the company's products and philosophy. "Hide
by Marco Iansiti, Barbara Feinberg Source: Harvard Business School 19 pages. Publication Date: October 29, 1991. Prod. #: 692044-PDF-ENG
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