In 2001, Honda engines are supplied Championship Auto Racing Teams (WHO) series, the most technically challenging racing series in North America. In 1996, the series broke away from the rival CART - Indy Racing League (IRL). Indianapolis Motor Speedway owner controlled IRL, which are centered around the Indy 500. Since its founding, IRL has become well known and threatens the future of the basket. Honda had many reasons to be dissatisfied with CART, including uncertainty about the future characteristics of the engine. Much of the motivation for the Honda racing was to train its engineers and compete in the most technically challenging levels. Lower IRL engines in technology do not offer technical problem that Honda sought. However, the most important competitor of Honda, Toyota, has announced that he will move to IRL, and it turned out that some of the strongest teams in the race can make a move. At the end of the 2001 season, Honda needed to make decisions about the direction of his future racing cars. Provides an overview of the business of racing. "Hide
by George Foster, David W. Hoyt, Tom Covington, Jake Moskowitz Source: Stanford Graduate School of Business 21 pages. Publication Date: November 3, 2003. Prod. #: SPM8-PDF-ENG
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