Case, Mel Young, founder and president of the Homeless World Cup, a nonprofit organization whose mission is to eliminate homelessness worldwide. Homeless World Cup organizing annual football (ie soccer) tournament in the host cities and through its grassroots partner recruits and trains homeless people to play in the events. The case highlights the first day of the grounds and the establishment of the organization, including Young's inspiration for the idea, and also covers the importance of branding and marketing organization and relationship with Nike. "Hide
by George Foster, Jocelyn Hornblower, Norm O'Reilly Source: Stanford University, 26 pages. Publication Date: June 4, 2010. Prod. #: E376-PDF-ENG
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