Discussion of issues facing firms in the seventh generation home video game platforms. In particular, Sony and Microsoft plan to launch new game consoles in the 2005 and 2006 deadlines. Each company seems to be following a different strategy. Microsoft wants to run up to Sony. Sony on the other hand is trying to develop an excellent processor for its Playstation 3. Forces students to grapple with the problem of digital convergence in content and hardware features. "Hide
by Elie Ofek 6 pages. Publication Date: March 31, 2005. Prod. #: 505072-PDF-ENG
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