In the month of November 2011, just few days prior to the holiday shopping rush, the senior leadership team of the home depot, incorporation, (home depot), the worldwide biggest home improvement chain, discussed how best to browse the new interconnected world of retail. Retailers across the board faced a quickly changing environment together with the growing approval of on-line retailing that empowered customers by supplying greater cost transparency and more options.
Advertising routes and communication contact points continued to shift. Home depot's leaders grappled with the challenges of managing in an consistent earth, how best to influence home depot's brick-and-mortar accomplishment in the innovative surroundings, and continuing to build and sustain lasting emotional connections with customers.
PUBLICATION DATE: March 22, 2012 PRODUCT #: 512036-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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