In November 2011, a few days before the holiday shopping rush, the top management of the Home Depot, Inc (Home Depot), the largest home improvement chain in the world, discussing how best to navigate the new connected world retailers. Retailers everywhere are faced with a rapidly changing environment with a growing recognition of online retailers who are authorized customers by providing greater transparency price and other parameters. Marketing channels and touch points of communications continues to change. Manual Home Depot in grappling with the problems of working in an interconnected world, how best to brick-and-mortar Home Depot used successfully in the new environment, and to develop and maintain a strong emotional connection with customers. "Hide
by Jose Alvarez, V., Zeynep tons, Ryan Johnson Source: Harvard Business School 33 pages. Publication Date: March 22, 2012. Prod. #: 512036-PDF-ENG
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