In January 2010, Fox Star Studios is preparing to release the Bollywood film My Name is Khan in international and Indian marketplaces. What strategies should the company embrace to safeguard their intellectual property? How much should the firm invest in anti-piracy initiatives? Should launches be controlled simply to digital screens that were more risk-free? Should the company be worried concerning the frequent comparisons of the movie with Forrest Gump, in light of several recent instances of Hollywood studios suing Bollywood manufacturers for plagiarism?
PUBLICATION DATE: November 18, 2010 PRODUCT #: 711017-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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