This case is amongst a series desired to assist students in leaning the best way to perform financial calculations in marketing circumstances.
Helmut Schmidt, product manager for Hohner Musikinstrumente GmbH & Co. KG, the world's foremost producer of harmonicas, accordions, melodicas, and ukuleles, was sitting at his desk reviewing his first duty from the firm's senior executive team. Schmidt had been asked to figure out the break-even point for the company's main product, the Marine Band harmonica, under a number of different scenarios.
PUBLICATION DATE: October 25, 2012 PRODUCT #: KEL682-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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