Describes @ Hoc, an idea for a software company Internet, developed by two HBS MBA graduates in 1999, Guy Butcher and Lee Chan. Software @ Special website is loaded into the browser, allows instant, context-sensitive information retrieval and shops. @ R's Special & D team located in Israel, while the rest of the company is located in Boston. By July 1999, the entrepreneurs have developed a high level prototype, written business plan, and trying to raise about $ 1 billion to $ 1.5 billion. Employers are trying to determine to what assessment they can raise capital and whether they should attract more capital than originally planned. A unique feature of this short case is that it contains a customized version of the original business plan. "Hide
by Walter Kuemmerle, William J. Coughlin Source: Harvard Business School 37 pages. Publication Date: January 14, 2000. Prod. #: 800264-PDF-ENG
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