HNA Group, the parent company of Hainan Airlines, has positioned itself to go global and make a mark for itself as the largest private airline in China. Located directly behind the "big three" national carriers, Hainan Airlines sought to create a world-class business. After modern management methods, while maintaining a sharp focus on cost control and capital transactions, which makes aggressive entry on international markets, as well as maintaining a special corporate culture, Chairman Chen Feng was certain of these factors the engine that will drive further growth in the HNA. "Hide
by William C. Kirby, F. Warren McFarlan, Tracy Yuen Manty Source: Harvard Business School 28 pages. Publication Date: 19 November 2008. Prod. #: 309029-PDF-ENG
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