HNA Group, the parent company of Hainan Airlines, was position itself to go international and make a mark for itself as the biggest private airline in China. Placed squarely behind the "Big Three" state-owned carriers, Hainan Airlines sought to create a world class business.
Making aggressive entries into international markets, keeping sharp focus to cost control and capital processes, following modern management practices, and preserving a corporate culture that is particular, Chairman Chen Feng was assured these variables were the engine that would drive HNA's continuing growth.
PUBLICATION DATE: November 19, 2008 PRODUCT #: 309029-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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