Having rapidly developed into Asia's leading neutral co-location provider and successfully attracting a broad variety of customers in the telecommunications business, HKCOLO has played a significant part in increasing the importance of Hong Kong as a telecommunications hub. By 2009, however, it was on the point of exceeding the capability of its premises.
Meanwhile, HKCOLO saw opportunities to expand and to enter new marketplaces, and thus stood at a crucial point in its relatively short history. Its executive management had to decide which strategies to follow in choosing the business forward. While searching for continued future growth it needed to contend with its opponents. Choices had to be made on which customers to target and whether or not to expand to a fresh website. By assuming the function of HKCOLO's direction, students will learn how to make strategic decisions in a systematic way by using several conventional theoretical frameworks.
PUBLICATION DATE: July 22, 2009 PRODUCT #: HKU859-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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