Hisense-Hitachi Joint Venture: Expanding in Southeast Asia Case Solution
Prior to returning to the Southeast Asian market in 2015, the Hisense-Hitachi joint venture primarily utilized the well understood Hitachi brand name to check out abroad markets. After the JV had actually collected enough capability to embrace an item distinction technique, they chose to deal with the Hisense brand name as the focal brand name in Southeast Asia and embraced a series of circulation techniques that varied from exactly what they had actually utilized to offer Hitachi top quality items somewhere else.
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
PUBLICATION DATE: January 23, 2017
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