This case touches on the difficulties faced by an organization, a world-wide organizer with an existence all over the world, committed to selling machinery at higher prices ($1 million typical purchase) in a B2B environment.
The case converses the firm should build up its digital presence as opposed to raising its commercial survival by hiring more salespeople to sell its commodities. Should the firm look for some fresh salespeople? Is it suitable for it to build up an occurrence in social networking? How can it make use of the Internet?
PUBLICATION DATE: January 10, 2013 PRODUCT #: IES373-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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