Founded in San Francisco in 2009, Square ended 2012 as the darling of Silicon Valley; flush with an exceeding amount of $340 million in capital backup, the company had grown to several hundred employees in only three short years. It managed more than $10 billion annually from small business owners that used Square's smartphone-enabled card swipe device wherever mobile or wireless Internet service was available in the credit and debit card payments. However, Square's success had assisted new entrants into the mobile payments processing space in America and abroad, threatening to derail the business outstanding trajectory. With its latest financing round valuing the company in excess of $3.4 billion, management and investors were considering which strategies would persist and further hasten-the business growth.
PUBLICATION DATE: February 19, 2014 PRODUCT #: KEL792-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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