The case asks students to formulate a strategy to respond to different competitive threats of its Pureit water purifier, launched in 2008, aimed at the millions of low-income consumers, Indian, who have no access to safe drinking water. The case details the product development and launch process, which require HUL, $ 3,5 млрд Indian subsidiary, to innovate on many fronts. It details the competitive action since the start to set the stage for what the company should do next.
To enhance their effectiveness, color cases should be printed in color. "Hide
by V. Kasturi Rangan, Mona Singh Source: Harvard Business School 26 pages. Publication Date: 01 February 2011. Prod. #: 511067-PDF-ENG
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