HINDUSTAN UNILEVER LIMITED: DRIVING BEHAVIORAL CHANGES WITH A PURPOSE Case Solution
Hindustan Constrained had been included in to 'Purpose-Driven Advertising' for a serious number of years. Its USLP (Unilever Sustainable Living Software) was the pattern for lasting growth and had three important aims to increase the health and wellbeing of individuals, to lessen the ecological impact of creating and having its merchandise, also to boost the livelihoods of men and women. The business led through its numerous projects to the reason for enhancing health and wellbeing of countless men and women in India towards driving behavior adjustments among individuals. On the other hand, the key problem is how behavior adjustments can be driven by the business among individuals in a nation where values, the customs & associated with cleanliness, cleanliness and health are age-old and deeprooted.
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