Himalaya Shampoo Building a Differentiated Brand Image Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Question#1

The responses of satisfied and extremely satisfied customers of Meera and Himalaya are identical. The customers who are extremely satisfied have provided a comparatively positive response in case of both the brands, whereas the satisfied customers are concerned about the excessive dosage of herbal shampoos for creating a good lather. The users of herbal are not sure if the protein content is enough to nourish their hair as they choose shampoos based on the type of hair they have.

Buyers agree upon the fact that herbal products with the conditioners add life to dull hair; they don’t find it harmful for their hair to use herbal products on a daily basis as it does not extract the nutrients out of their hair. The customers do not consider a trichologist’s advice because he/she is satisfied with the volume of protein in herbal shampoos, and the additional nutrition to their scalps.

Herbal shampoos are rarely used to enhance the growth, thickness, length and darkness of hair, people prefer hair oil instead. Scalps vary from person to person people prefer that men and women should have different hair products. People believe that dry or strong hairs need a certain amount of nourishment for their care.

Question#2:

Herbal shampoos are perceived to have a higher content of proteins compared to non-herbal shampoos. If the herbal products fail to provide the users with the expected levels of nutrient content, then the customers would have no point to switch to herbal category of shampoos because of the same results and outcomes. Shampoo brands should try to create awareness amongst their customers regarding consulting a Trichologist for selecting the appropriate shampoo and getting the best results. Herbal products do not do any damage to the hair on a daily dosage but some customers have issues with the amount of herbal shampoo’s volume used to create a good lather.

Customers do not see any harm in using herbal shampoos on a daily basis, which is an indication towards a constant number of sales of the product. In case if the nutritional elements in an herbal shampoo increase the shine and strength of customers’hairs, then they prefer using hair oil for enhancing these attributes. If the companies manage to work on it, growth of the herbal category of shampoos would experience a growth as a number of hair oil buyers would be diverted to buying herbal shampoos.

Natural protein is a major expectation of the consumers while buying a shampoo from the herbal category as it gives better shine than artificial foaming agents and processes; they give a strong sensual appeal to the users.

Question#3:

Females are immensely concerned about their hair’s health conditions. Women conceive hair as a beauty statement rather than a part of their body. Shiny and bouncy hair is what appeals to people and projects the person’s personality in a better way. Women dream of having hair that has volume and shine.

Shampoos are all about improving the quality of hair. Brands, which are able to communicate the benefits of using the shampoo being manufactured by them have higher chances to attract more customers and their advertisements must be built upon the advantages of having strong and appealing hair that can only be achieved by the customers by using the shampoo that is being manufactured by the ad launching company.

If an advertisement of a shampoo highlights the advantages of having beautiful hair; then that can only be achieved by using the shampoo they are supplying in the market. This idea would attract a great number of consumers however,the ad should clearly convey the message of providing amazing hair by a regular use of the shampoo. People expect several advantages out of healthy hair that could be used in the ads by the companies to capitalize on.

The ads that are revolving around solutions provided by the regular use of a specific shampoo would act as major motivator for choosing shampoo brands;for example a nad showing a girl discussing how she was having hair issues and the miseries she had to go through, caused by dull and dry hair and the social barriers she faced that were constantly making holes in her confidence. Moreover,as she was finding it really hard to act confident in her office affairs and even in her social circle she was having a hard time, and not being able to walk freely........................

This is just a sample partial case solution. Please place the order on the website to order your own originally done case solution.