Himalaya Face Wash: Brand Associations and Lifestyles Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Himalaya Drug Company is interested in obtaining an understanding of the way of life of consumers of using face washes, especially its own brand. As the population of India, which, above all, at age 35, becoming richer and more self-awareness, personal hygiene has become even more important. Some brands are positioning themselves in the market by various attributes and benefits. Himalaya wants to understand the impact of values and way of life as a face wash category and the brands in this category. Case used consumer survey conducted in December 2011, which explored consumer lifestyle and connect it to different brands for washing the face with a concept laddering. There were signs and brand advantages associated with the way of life of consumers? How were the values associated with the brand association? Himalaya hoping to get through the understanding of these issues, to see how it can effectively compete with their competitors on branding association. "Hide
by S. Ramesh Kumar, Eric Minj Source: Richard Ivey School of Business Foundation 8 pages. Publication Date: December 12, 2012. Prod. #: W12378-PDF-ENG