Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean Case Solution

This is just an excerpt. This case is about SALES & MARKETING

PUBLICATION DATE: May 16, 2016

In 2015, having actually led Hillside Beach Club (HBC) for 21 effective years, Edip Ilkbahar, HBC's creator and CEO, was examining the prepare for a brand-new branch in Cyprus. For over twenty years, Ilkbahar's business had actually delighted in high tenancy, high visitor complete satisfaction, and high return-visitor rates, in addition to increasing make money from HBC's single place in Fethiye, Turkey. Branching out had actually been on the program for a couple of years, Ilkbahar was feeling the stress to recreate HBC's culture in a brand-new place to live up to and even exceed its recognized success. In parallel, Ilkbahar likewise had to make certain that staff member inspiration at HBC's initial Fethiye place did not drop and the workers continued to provide dedicated service to measure up to HBC's track record. 2015 definitely appeared like it would be a difficult year. How could Ilkbahar both aim to extend HBC's unique formula for growth to Cyprus while keeping high inspiration at the Fethiye setup? The case explains the forces that form the hotel market's structure, raising the concern of how HBC developed itself a sustainable specific niche for one-upmanship. The case supplies the context for the trainees to recognize the style aspects underlying HBC's success and helps them check out the link in between visitor complete satisfaction and staff member training, empowerment, feedback culture, constant item advancement along with social networks and marketing. The case tests the trainees to consider exactly what it considers a business to consistently increase client fulfillment rates and success with the very same item throughout the years.