By 2009 Hikma Pharmaceuticals ran 13 manufacturing plants in 8 countries of which 5 were approved by the U.S. Food and Drug Administration. Hikma tracked its sales revenues over the period to reveal from where the greatest contributors were from...
PUBLICATION DATE: November 29, 2010 PRODUCT #: 511075-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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