One summer day in 2008, Paul Maeder, co-founder and general partner at Highland Capital Partners (HCP), was walking with his wife near Reykjavik, Iceland, marveling at how clean the city was feeling and the extensive use of natural geothermal energy to power the entire building from the trams. "They do not treat their air and water as an open sewer," Maeder thought. "This is how people should live, and that's how people are going to have to start living in 10 or 20 years." To his wife, Maeder said aloud. "I think Highland should revisit the idea of investing in clean technology" "Hide
by Joseph B. Lassiter, David Kiron Source: Harvard Business School 24 pages. Publication Date: August 30, 2010. Prod. #: 811009-PDF-ENG
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