One day at some stage in the summer of 2008, Paul Maeder, co founder and general partner of Highland Capital Partners (HCP), was walking with his wife around Reykjavik, Iceland, marveling at how clean the city felt and at the widespread use of naturally occurring geothermal energy to power everything from trams to buildings.
"They don't treat their air and water like an open sewer," Maeder thought. "This is the way individuals need to live and this is the way people are going to must start living in 10 or 20 years." To his wife, Maeder said aloud: "I think Highland should revisit the idea of investing in cleantech."
PUBLICATION DATE: August 30, 2010 PRODUCT #: 811009-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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