Is designed to clarify the concept of High-Tech Marketing. His first goal is to clarify the definition of High-Tech Marketing. Second, it provides a new framework for assessing the question: "How High-Tech Marketing is different from traditional marketing practices?" Third, it discusses the implications of these differences - where they exist - for marketing in high-tech settings. Finally, it identifies some of the important marketing concepts are often overlooked in all the hype about high-tech. "Hide
by Rowland T. Moriarty Jr., Thomas J. Kosnik 18 pages. Publication Date: October 14, 1987. Prod. #: 588012-PDF-ENG
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