In the late summer of 1986, the leadership of the Department of manufacturing productivity (VCP) Hewlett-Packard (HP) is in the process of creating a basic selection of products and solutions market policies. MPD is a small unit, which develops and markets software productivity in manufacturing (materials management, MRP, etc.). Product policy solutions included degree of customization of the product and the choice of the operating system (UNIX or not). The relationship between marketing and R & D functions is the main problem. "Hide
by Benson P. Shapiro, Lawrence Levin Source: Harvard Business School 30 pages. Publication Date: December 12, 1986. Prod. #: 587101-PDF-ENG
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