HP has been very successful and respected company for decades. He was well known for its corporate culture and management practices - the way HP - which emphasizes both profits and people. Changing markets, strong competition, and the growth of its computer business, however, beat the company in the mid-1990s. To change this situation, HP hired Carly Fiorina, the first outsider to lead the company. Fiorina describes strategies and the impact of decisions it has made in respect of the acquisition Compaq and personnel policy in the venerable HP culture and performance. "Hide
by Michael Beer, Rakesh Khurana, James Weber Source: Harvard Business School 20 pages. Publication Date: February 5, 2004. Prod. #: 404087-PDF-ENG
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