Hermes International Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Hermes International Case Study Help

Analysis of the S/S 20 Brand advertising campaigns

Hermes’s spring and summer 2020 collection is a combination of vibrant and dull colors, and reflects the origination of the company in all its products.The company held the ramp shows, showcasing the 2020 summer spring collection in Paris and surprised the audience with unique designs, unexpected alliances, and great color combinations. This collection was exclusively showcasing females clothing reflecting creativity, richness, quality and luxury.One of its remarkable designs was the open back of a leather apron and another highlighted design was a crisscross of leather patches at the back of the top.

However, the company’s new collection shows sporty outfits that are also coherent with Hermes’s philosophy.However, these outfits are reinvented in a unique style and collaborated with a bag. However, their color combination and preference for colors are different for men's clothing,as designers used more vibrant, bright, and multi-colors such as baby pink, cyan, etc., which reflect the company’s priority to discourage the definition of different colors for genders.(officials, 2020)

When it comes to shoes collection; vibrant, lively and bright colors were used rather than dull and the same thing was reflected from their Advertisements, showing the 2020 spring-summer collection. An advertisement was based on animations showing feet, only to prevent the focus of the audience.

Critical analysis

After analyzing all the factors and the company’s competitors in the market which are very few;it seems that Hermes is in the position to lead the market for 10 years ahead, after which; Hermes should divert more of their focus on identifying the changing pattern of demand of Generation Y as the market will be dominated by them in 20 to 30 years, and this generation would have more concerns overfunctionality rather than social status.

However, Hermes' strategies are consistent with the Summer Spring campaign 2020, because in this campaign; it has been observed that the design and material of goods showareflection of the company’s heritage and origination. One of the success factors for Hermes is the line of brands it manufactured and launched in the market, which are Kelly and Berkin bags that are the most expensive in the world and not everyone can afford them, which makes it even more trendy and demanding.

Conclusion

Hermes targets the market segments of the elite class, and for this purpose;the high-quality raw material is used and expertsas well as designers are hired to make sure ofconsumer-centric goods.Additionally, Hermes’ leather bags are the most expensive fashion item in the world, exclusively Kelly bags and Berkin bags and the competitive advantage they have is that their customers can choose the color, material and other kinds of hardware of their own choice.The company never offers discounts for its products, which reflects the luxuriousnessand richness of the brand that not everyone can have.However, the company needs to maintain a high level of quality and creativity in order to be sustainable in the market,for which the company needs to increase its revenues without comprising on the quality of its products..............................

This is just a sample partical work. Please place the order on the website to get your own originally done case solution.