Henry Luce and the American Century Harvard Case Solution & Analysis

Henry Luce, the founder of the publishing company, which is Time, Life, Fortune, and Sports Illustrated, to create the largest media company in the world in the mid-20th century. The leading magazine Lucy, the time could gross over $ 20 million in sales in its first decade of publication and more than 400 million dollars by the time Luce retired in 1964. Entering the emerging magazine journalism in the early 1930's, Lucy was able to cover some of the major political and social events of the 20th century, including the flight of Charles Lindbergh, World War II, the Cold War, and the Vietnam War . Combining a unique journalistic ethos and its attractive creative writing style, magazines Lucy often resonate with the reader, allowing him to quickly surpass competitors such as Newsweek, Forbes, The New Yorker, Esquire and National Geographic. But Lucy has also been criticized for sometimes using his creative style to introduce him, in stories that go beyond the competence of journalists. Contemporaries complained that Lucy was growing "everyman" cultural tastes, and not the pursuit of journalistic excellence. However, Lucy's media empire continues to suffer in the 21st century, the development of public discourse and influence public opinion. "Hide
by Nitin Nohria, Anthony J. Mayo, Logan Wilcox Source: Harvard Business School 29 pages. Publication Date: 31 January 2007. Prod. #: 407076-PDF-ENG

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