Henry Birks & Sons, Inc (Birks) is a large jewelry retailer. President and CEO, spent years streamlining the Canadian operations and building its management team in anticipation of expansion. Its parent company, Iniziative Regaluxe, seeking the return of $ 65 million investment in Birks. This return will occur only when Birks proceeds with an initial public offering or redeemed major competitors. Although the Director-General considers that the expansion in the U.S. is the only way to grow, this strategy is called into question, when environmental factors are considered. "Hide
by Mary M. Crossan, Ken Mark Source: Richard Ivey School of Business Foundation 19 pages. Publication Date: 06 May 2004. Prod. #: 903M37-PDF-ENG
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