HelloWallet Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

The case was heard HelloWallet, Internet, independent financial services management, in the context of the concepts of behavioral finance. It also addresses the specific problems faced by online personal financial management (PFM) systems. In addition, the body has a detailed overview of American finance households, including data on the ability of Americans to save money, ready to retire, and the level of financial literacy. HelloWallet offers a wide range of services, including public finance, financial planning, financial reporting systems set of users and applications to help users find the financial products that are better deals than their current ones. Although not the first to market with this type of service, HelloWallet differentiate itself in three main ways. First, she was independent, that is, he did not receive monetary incentives from financial institutions to push their products, and not to accept payments (eg, commissions), when people make a buying decision. Second, it looked at more than 130,000 financial products that help users find the best products for them, compared to its competitors, who were looking for a much smaller amount of food. Third, because it was independent, she used a subscription model, in which people pay a monthly subscription fee. The case was in March 2010, just after the beta launch of a website HelloWallet, and it addresses two key questions HelloWallet fights: 1) How to determine the price of their products for two different channels - direct-to-consumer channel and enterprise channel -., And 2 ) as a proportion to allocate their resources for the two channels' Hide
by Debra Schifrin, John Beshears Source: Stanford University, 15 pages. Publication Date: February 10, 2011. Prod. #: F275-PDF-ENG