The iconic American brand needs to determine how to increase net profit by increasing sales of its high-margin items in the face of constant towing including a decline in retail shelf space and promotional support for the same products. This case is suitable for the required marketing courses MBA, as well as pricing and elective brand management both at undergraduate and MBA levels. Analysts assumes that students can expect the dollar and percentage margin. "Hide
by Ronald T Wilcox, Rebecca A. Goldberg Source: Darden School of Business 13 pages. Publication Date: July 6, 2009. Prod. #: UV5142-PDF-ENG
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